Natalie Bovis is a recognized beverage consultant and mixologist connecting with the savvy consumer, particularly the female demographic. Pulling from two decades of experience working front of the house positions in bars, restaurants and nightclubs, and later as a restaurant publicist, key aspects of The Liquid Muse Consulting include working closely with household name brands on cocktail recipe development, consumer education, product launch campaigns, and corporate brainstorming sessions with regard to mixology. Natalie is regularly engaged by wine, spirits, nonalcoholic beverage, marketing and event companies for promotional events, drink demos and media appearances. Previous and current alliances include Fre Alcohol-Removed Wine; Sutter Home Wine; Welch’s; Tropicana; Beam Global; Nestle; Pinky vodka; Skyy vodka; X-Rated Liqueur; Method Home; among others. Her work has been acclaimed on TV, radio, online and print publications such as the Washington Post; Marie Claire Magazine; US Weekly; Wine Enthusiast; People.com; DailyCandy; Los Angeles Times; TheKnot.com; Modern Luxury’s DC Magazine, Niche Media’s L.A. Confidential, and many more.
Natalie’s cocktail books, Preggatinis™: Mixology for the Mom-to-Be and The Bubbly Bride™: Your Ultimate Wedding Cocktail Guide, are each ranked among the Top Ten Cocktail Books of the year in 2008 and 2009, respectively. Her newest book Edible Cocktails marries the kitchen and the bar and hits shelves in March 2012.. Her website, TheLiquidMuse.com, is a trendsetting online publication devoted to cocktail culture, beverage and entertaining trends, venues and personalities. The Liquid Muse Cocktail Club focuses on consumers and features “underground cocktail parties” for tastemakers from all walks of life. The club’s slogan is “You don’t have to be a pro to drink like one.” The Liquid Museletter goes out to 3600+ subscribers around the world, and The Liquid Muse Twitter keeps 3800+ followers abreast of cocktail updates.
Dividing her time between Los Angeles and Barcelona, Natalie is often engaged to custom-design signature cocktails for A-List fundraisers and celebrity baby showers. Projects have included the Celebrity Poker Tournament at the Playboy Mansion (2007) and the Los Angeles Ballet Fundraiser featuring the cast of Mad Men (2009). A pioneer in bringing high-end mixology to nonalcoholic cocktails, Natalie’s Preggatinis™ have been served at Anna Getty’s Pregnancy Awareness Month event; baby-store-to-the-stars Bel Bambini’s VIP party featuring guest of honor Kendra Wilkinson; and baby showers for TV Host Victoria Recano as well as Brooke and Charlie Sheen. The Liquid Muse events, classes and cocktail tours have also now expanded into Europe.
Consumer education is one of Natalie’s passions and she has taught her eco-friendly cocktail program, The Liquid Muse Sustainable Sips®, to thirsty “ greenies” in Los Angeles, Seattle, Manhattan, Chicago and Boston. She reaches an even wider audience with her Tasty Award-nominated online cocktail show Inspired Sips with The Liquid Muse, which is broadcast at SmallScreenNetwork.com and her weekly podcast with chefs and mixologists around the world titled “One for the Road” on iTunes. She also whips up her original cocktails on national television shows such as “Platinum Babies” (WE channel) and “That Morning Show” (E! Entertainment), and regional morning programs around the United States (Seattle, San Francisco, San Diego, Phoenix, Austin, New Orleans, Miami, Rochester, Grand Rapids, Detroit, Washington DC, Indianapolis) including regular appearances on New Mexico Style. She has appeared on Better.TV (Better Homes & Gardens site); FoodChannel.com and her radio experience includes Martha Stewart Radio; Talk Food with Mike Colameco and her recurring Iconic Cocktails segments on The Tasting Room with Tom Leykis.
Natalie regularly hones her skills, making her one of the few credentialed spirits / cocktail / wine writers. She attended the prestigious 5-day Beverage Alcohol Resource (B.A.R.) spirits certification program in New York (2008); the Bols Bartending Academy in Amsterdam (2010) where she also taught a course; and is currently working on her Certified Specialist of Wine (CSW) course. In addition to teaching cocktail classes around the U.S., Natalie sat on a panel at the annual Nightclub & Bar Show in Las Vegas (2008) as well as taught her Virgin Mixology seminar at Tales of the Cocktail in New Orleans (2009). She is regularly invited to judge cocktail competitions around the world (see below). Time permitting, Natalie also contributes drink-related articles to national and trade magazines such as Everyday with Rachael Ray and The Tasting Panel Magazine.
2010 Tales of the Cocktail, Spirited Awards (national & international categories), New Orleans – Jury Member
2010 Pinky Vodka, national cocktail competition, Los Angeles – Head Judge
2009 “Vittails,” national Dutch nonalcoholic cocktail competition, Amsterdam, Holland – Jury Member
2009 Cocktails For a Cure national competition, Las Vegas – Jury Member
2009 Pinky Vodka, national cocktail competition, Los Angeles Head Judge
2009 Damrak Gin, national cocktail competition, Los Angeles – Jury Member
2009 Los Angeles Wine & Spirits Competition – Jury Member
2009 Rain Organic Vodka, national cocktail competition, online – Head Judge
2009 Sutter Home Wine, cocktail competition, online – Head Judge
2007 Finlandia Vodka, international cocktail competition, Ice Hotel, Finland – Jury Member
